Aesthetic Clinic Marketing In The Digital Age: From Meta To AI, 2nd Edition (PDF)

By Wendy Lewis
Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field.
This second edition features:

NEW chapters on hot topics you need to know
MORE tips, charts, tables, and resources
UP-TO-THE-MINUTE strategies for success

 
Product Details

ASIN ‏ : ‎ B0CW1M5NHW
Publisher ‏ : ‎ CRC Press; 2nd edition (April 16, 2024)
Publication date ‏ : ‎ April 16, 2024
Language ‏ : ‎ English
Simultaneous device usage ‏ : ‎ Up to 4 simultaneous devices, per publisher limits
Screen Reader ‏ : ‎ Supported
Sticky notes ‏ : ‎ On Kindle Scribe
Page numbers source ISBN ‏ : ‎ 0367405180